I get invited to many product launch parties, but as I prefer a few early nights, as I’m no longer in my 20’s or 30’s or 40’s……..!…but when I receive a launch party invite that is cryptic, I take interest.
My invite only told me that all will be revealed after (a men’s barber shop haircut if wished (obvs, if you are a man), cocktails, canapes and a sit down 3-course dinner cooked by a top chef before the big reveal, it seemed churlish not accept.
Well it’s Lynx, which has had a 33 year history of helping guys feel more attractive, in countries around the world.
It’s interesting that my own lifestyle business www.cerilcampbell.com and my book “Discover the New You” are all about helping men and women look and feel their best from inside out with confidence and individuality.
The same message as Lynx’s new campaign.
#Lynx #findyourmagic expansive new range of grooming products has a £13m campaign to give guys the tools to be their own person. To express their male individuality. This campaign champions male confidence, acceptance, and individuality. Lynx’s research showed that 9 out of 10 women find guys most attractive when they’re comfortable being themselves. But male perceptions of what makes them attractive are still shaped by outdated labels and expectations. Guys continue to feel huge pressure to appear to be that manly stereotype which affects their confidence. I’m not surprised that only 15% men in most countries feel they’re less attractive than they actually are.