The launch of Jimmy Choo shoes at H&M.

What is the allure of buying into the Jimmy Choo brand? Why do girls queue round the block?
Are they worth it?

Why has H&M been so successful with their Designer partnerships with Karl Lagerfield, Stella McCartney, Victor and Rolf, Cavalli, Comme des Garcons and Mathew Williamson and now Jimmy Choo?

All these questions discussed and more…..