With the success of my Ceril Campbell, Style Your Life, lifestyle and celebrity style business spanning 30 years, where I created style transformations for A-list stars including Ringo Starr, Darcey Bussell CBE, Zara Phillips and Serena Williams and consulted for style projects to worldwide brands such as Sony, Schwarzkopf, Deloitte and the BBC, I found clients were asking me to add Interior design, Property build transformations and Home-staging to my lifestyle services. So I did!
The same design criteria apply in creating a stylish lasting first impression that wows.
Whether it’s for the actual client personally, or for their property.
Their home is an extension of their personality.
I like to understand clients’ lifestyle, budget, goals and aspirations.
Their requirements in what they wish to achieve with my expertise and within budget.
I work with proportion and balance, light and shade for a successful end result of best first impressions.
First impressions are all important.
The art of Illusion is also key.
Room interiors and body shape proportions both need clever tricks to enhance and disguise and create balance in designing the overall look and the final dressing.
North or South facing rooms, and our facial skin tones both require specific colour choices to reflect light and enhance.
I also take the following into consideration:
A property’s current value and likely end value before and after build or staging.
A property’s location. It is pointless to overspend on building works if the property value is capped, due to where it is situated.
I can improve a property’s value with a small or big transformation, according to budget and time,
working with an architect and builders on a design and build project
or
with an instant style makeover or simply a de-clutter.
or
with home staging, and creative use of furniture, furnishings, artwork and accessories,
I can make a dull space interesting, demonstrate how a large empty space can be divided into living areas, how a tired unloved ex-rental property can be shown to be once again to be a desirable comfortable family home that is attractive to buyers, at a premium price.
Home staging, furnishing and styling an empty property to sell, offers prospective purchasers a glimpse into how they could live in this property.
My transformations are never impersonal or formulaic, but offer warmth and individuality, showing an aspirational lifestyle appealing and targeted specifically to the likely property applicants in each area.
